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Pixel 11 Pre-Order: Is It Worth the Cost?

· news

The Pixel Conundrum: Worth Waiting for the Discount?

The latest Pixel series has been released, and consumers are pre-ordering in droves. However, history suggests that waiting might be a better strategy than buying right away.

Pixel phones have developed a reputation for dropping in price soon after release. Last year’s Pixel 10 series saw its prices drop significantly just four days after launch, with Amazon offering a $200 gift card as a consolation prize for those who bought at full price. This trend isn’t new to the Pixel series; previous generations of Pixel phones have also seen significant markdowns.

For example, the Pixel 9’s prices dropped in October 2024, just two months after release. And if you’re willing to wait until February 2025, you can snag a Pixel 8 for as low as $399. This pattern suggests that significant discounts are not only possible but also surprisingly common.

So what does this mean for consumers? Buying a Pixel 11 series phone right now might be a costly mistake, both in terms of the initial purchase price and because you’re essentially betting against the odds that prices won’t drop further down the line. The data shows that prices tend to stabilize at lower levels over time.

Another factor to consider is that the Pixel 10 series is still available, offering many of the same features as its newer counterpart at a lower price point. If you can live with last year’s model, you might be able to save yourself some serious cash by opting for the older phone instead.

The value proposition of the Pixel 11 series comes into question when considering these factors. Is it really worth buying now, when there’s a good chance that prices will drop further in the coming months? Or would your money be better spent on a more established model offering similar features at a lower price?

Ultimately, the decision to buy a Pixel 11 series phone depends on individual circumstances and priorities. But one thing is clear: consumers should take a step back and do some research before committing to a purchase, given the likelihood of future discounts.

Reader Views

  • RJ
    Reporter J. Avery · staff reporter

    While it's true that Pixel prices tend to drop after launch, I think we're missing a crucial point: what about the value of newer features and timely software updates? If you opt for last year's model, will you still receive regular security patches and OS upgrades in parallel with the latest releases? The answer is often no. The Pixel 10 series might be cheaper, but it's not necessarily getting the same level of support as its newer counterpart, which could impact its long-term value and performance.

  • CM
    Columnist M. Reid · opinion columnist

    While waiting for prices to drop is often touted as a smart strategy, consumers should also consider the alternative: buying last year's model at a significantly reduced price. The Pixel 10 series still offers many of the same features as its newer counterpart, albeit with a slightly older processor and last season's software updates. This option can be especially appealing for those who don't need the absolute latest and greatest technology or are willing to sacrifice some minor performance tweaks for substantial cost savings.

  • AD
    Analyst D. Park · policy analyst

    The Pixel 11's steep price tag is likely a short-term gamble for manufacturers. While prices have historically dropped post-launch, consumers should also consider the diminishing returns on upgrades from year to year. The feature sets of new Pixel models often overlap with their predecessors', and last year's model can still deliver 80-90% of the experience at half the cost. Manufacturers would do well to incentivize early adoption through more aggressive discounts or loyalty programs, rather than leaving consumers to navigate a pricing landscape where yesterday's high price is today's bargain.

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