The Tech Revolution in Soccer: LaLiga's Leader Takes a Shot at the Rest LaLiga president Javier Tebas believes technology is already improving the fan experience and could help solve soccer's financial problems.
His arguments are convincing, but they also raise questions about whether other leagues will follow suit or fall behind.
Tebas points to LaLiga's use of artificial intelligence to enhance audiovisual broadcasts, allowing fans to visualize what's happening on screen in real time.