Brands Take Center Stage: The New Normal for Hollywood Blockbusters The box office numbers for Spider Man: Brand New Day are impressive, but it's not just the record breaking gross that's noteworthy – it's the unprecedented level of brand integration.
For decades, studios and brands operated under a mutually beneficial arrangement: logos and labels were kept off screen, while brands paid top dollar for product placements and promotional tie ins.
However, with the rise of social media and streaming, the traditional advertising model has been turned on its head.