The Endless Parade: How Marvel's Latest Release Strategy is Redefining Blockbuster Hype The Avengers franchise has consistently demonstrated a mastery of building anticipation, but Marvel Studios' latest moves are pushing the boundaries of what it means to be a blockbuster.
The announcement of new footage for Avengers: Doomsday and the concurrent release of Avengers: Endgame: Encore suggest that traditional pre release hype is being rewritten.
Comic con panels and exclusive trailers have long been effective in generating buzz, but Marvel's strategy takes this concept further by releasing new content at an unprecedented rate.