Under Armour Cuts Sales View on Softer Demand Around the World Under Armour's latest sales forecast is a stark reminder that even the most nimble and innovative global brands are not immune to fluctuations in consumer demand.
The athletic apparel giant has revised its projection of a mid single digit percentage decline in revenue for the year, indicating that some trends may be more fleeting than previously thought.
The company's struggles with softening demand in key regions like North America, Asia Pacific, and Europe and the Middle East are particularly noteworthy.